Kesava Ice Cream is a brand which was established in 1995, they approached us with the task of launching a new brand while retaining their appeal of the brand Kesava.

Activities:
1) We brainstormed and came up with the name "Kreamery" which is young, trendy and hip while maintaining the charm of an ice cream brand. We came up with the name considering the fact that the brand in the future will expand to FMCG as well.
2) The logo was conceptualized keeping in mind these factors: modern yet has universal appeal (the brand is setting up their base in a town)
3) We created all the brand collaterals around the logo and prepared a detailed guidelines book.
4) We created characters around the brand which can be used in the packaging design as well
5) We developed the packaging design around the brand identity and character icons.
6) Helped in Menu design and in caricature development for the brand which can be used in their physical outlets.