Overview:
Medilifes partnered with us to leverage Google Ads and drive appointments for COVID-19 PCR tests in various locations, including homes, offices, and hotels. Our goal was to use inbound search queries effectively to increase bookings and meet the demand for convenient testing solutions.

Services Provided:

Google Ads Campaign:

• Campaign Management: We developed and managed targeted Google Ad campaigns, ensuring optimal visibility for individuals searching for COVID PCR testing services.

• Keyword Optimization: Focused on high-intent keywords related to COVID testing at home, office, and hotel, ensuring we captured relevant leads.

• Ad Optimization: Continuously refined the ads for performance, testing different ad formats, copy, and extensions to maximize conversions.

  
  

Results:

• Sales: Achieved approximately $300,000 in revenue from the campaign.

• Ad Spend: Managed a budget of $50,000, delivering a strong return on investment (ROI).

• Conversion Rate: Maximized bookings for PCR tests through precise targeting and search intent matching, resulting in a cost-effective lead acquisition.

This successful campaign showcased our ability to generate valuable leads through Google Ads, significantly contributing to Medilifes' business during the peak of the pandemic.