Overview:
End-to-end performance marketing across Europe — 2× ad spend scaled while maintaining a consistent 8× ROAS across Meta, Google, and programmatic.. Our goal was to use inbound search queries effectively to increase bookings and meet the demand for convenient testing solutions.

Services Provided:

Google Ads Campaign:

• Campaign Management: We developed and managed targeted Google Ad campaigns, ensuring optimal visibility for individuals searching for COVID PCR testing services.

• Keyword Optimization: Focused on high-intent keywords related to COVID testing at home, office, and hotel, ensuring we captured relevant leads.

• Ad Optimization: Continuously refined the ads for performance, testing different ad formats, copy, and extensions to maximize conversions.

  
  

Results:

• Sales: Achieved approximately $300,000 in revenue from the campaign.

• Ad Spend: Managed a budget of $50,000, delivering a strong return on investment (ROI).

• Conversion Rate: Maximized bookings for PCR tests through precise targeting and search intent matching, resulting in a cost-effective lead acquisition.

This successful campaign showcased our ability to generate valuable leads through Google Ads, significantly contributing to Dookan' business during the peak of the pandemic.